Lloyd Sale | UX/Graphic Designer
CV
Career History
UX
Designer
August 2021 -
Present
Sykes Holiday Cottages
Moved to the Product department for a new challenge. Working on providing the users of Sykes with a smoother and more enjoyable experience when booking a holiday.
Began by improving the working processes within the customer squad; maintaining and improving upon the existing New Starters Guide with better structure and more information and renaming/restructuring the design library for quicker and easier use for designers.
Initially as a member of the checkout squad before moving to cover the wider website, have worked on over 150 experiments alongside a great research and development team under Product Owners; researching, analysing, sketching, user testing, wireframing, prototyping and producing both low and high fidelity handover documents.
Creative Manager
July 2018 -
August 2021
Sykes Holiday Cottages
Managed a team of three to five designers within the CRM team in the Marketing department, servicing almost the entire business as well as all of the accompanying sister brands.
Vastly increased the visibility and importance of Design within the Marketing team and the wider business. Hosted a number of Lunch & Learn’s and open workshops within Marketing, whilst being brought into the New Starter’s Presentation organised by HR, ensuring new employees are aware of the importance of Design within the business.
Championed a culture of development and new ideas within the team, encouraging personal work projects for each designer, a focus on improving weaknesses with workshops and tutorials and ensuring each designer was dedicating time to improving themselves and the team.
Introduced a number of processes and systems to ensure the team runs efficiently, such as a detailed briefing system for upcoming and incoming jobs, an internal proofreading procedure to improve quality and a highly efficient file management system for all jobs and assets.
Graphic Designer
May 2016 -
July 2018
Sykes Holiday Cottages
Created a wide array of digital and physical assets for the Marketing team, working originally in a team of two and then a team of three.
Created the Sykes Holiday Cottages brand as the lead designer, creating the current Sykes logo, developed distinct brand typography, implemented a regimented colour palette, introduced image guidelines and much more. Introduced the brand to the business in numerous presentations to the board of directors, the executives of each department and all of the staff.
Worked with all areas of the business in order to design and create
emails, owner packs, stationary, handbooks, blog pages, social adverts,
icons and animations.
Graphic Designer
November 2014 -
April 2016
Ditto Music
Created suites of social media designs for musicians of varying genres, backgrounds and popularity on Facebook, Instagram, Twitter and Snapchat.
Tasked with increasing the social media profile of musician clients, worked alongside the social media manager to create profile pictures, cover photos, posts, videos and, in some cases, logos and/or album covers to coincide with the release of the latest single or album from the artist.
Liaised with the client on a regular basis in order to lock in a solid brief and to ensure that their vision for their release was met. Each project was tracked by likes, shares and downloads in order to make each project was more successful than the last.
Graphic Designer
September 2013 - August 2014
Dreamr
Worked as part of a team of fellow graphic designers and website developers to create websites, apps and e-brochures.
Designed websites for a number of clients, working in conjunction with the team of developers, that hit specific requirements.
Junior Designer [Placement]
June 2012 -
July 2012
Iris Worldwide
Joined one of the many teams of designers, illustrators, photographers and videographers as a junior designer, helping to create adverts for a number of high profile clients.
Worked on emails, print adverts and billboards for clients such as PG Tips, Domino’s and Sony.